Swiftlyr

Overview

Swiftlyr is a bulk-hauling platform for construction companies that move rock, sand, gravel and dirt. This logistics SaaS website design project was about making that product understandable in seconds. I designed and built the marketing site in Framer for my client, Morgan Taylor, turning a dense operational tool into a clear, demo-led story that dispatchers, foremen and fleet owners can follow at a glance.

The challenge

Swiftlyr's product is powerful but hard to explain. The old site leaned on jargon, buried the demo button and lost visitors before they understood what the platform actually did. The audience is practical and time-poor: admins, dispatchers, foremen, trucking companies and drivers who want to know quickly whether this will save them hours and paperwork. The site had to speak to every one of those roles without turning into a wall of features.

What I built

• A hero that states the promise plainly, with "Book Demo" and "Watch Video" side by side
• A three-step "how it works" flow built around the jobs dispatchers do every day: create a dispatch, track in real time, go paperless
• A role switcher so admins, dispatchers, foremen, trucking companies and drivers each see the value for their own job
• Interactive product sections that show the app working rather than describing it
• A clear pricing block (priced per completed dispatch) and an FAQ covering mixed fleets, offline drivers, security and integrations
• A demo call-to-action at every natural scroll-stop, with HubSpot in the stack for lead capture
• A CMS-driven blog the team uses to publish feature updates themselves

Design & build

The direction is industrial confidence: a bold yellow accent, generous spacing, short headlines and real product screens doing the heavy lifting. I mapped the structure and visuals in Figma first, then built everything in Framer so the site loads fast and the Swiftlyr team can edit copy, pages and posts without waiting on a developer. It is the kind of multipage website I like building most: clear for buyers, simple for the team that runs it.

What it delivers

Swiftlyr now has a faster, clearer path from first visit to booked call. Visitors understand what the platform does within the first scroll, each role in a hauling operation can see why it matters to them, and a demo is never more than a click away. Because the site runs on Framer with a CMS, the team owns its content day to day and can publish feature updates and blog posts as the product grows.